Today’s episode is the final in a 3 part series with Makeup By Shannon Marie! She is a TV and film makeup artist in Los Angeles with a strong YouTube and TikTok presence in the makeup education space.

In this series we chat about her experience getting started as a digital creator while balancing on set work, the dark side of going viral, and leveling up her social media game.

On today’s episode we’re focusing on leveling up — how to repurpose existing content and create intentional strategies, the importance of owning your communication channels, dealing with imposter syndrome, and one of my favorite and underrated platforms: Pinterest.

Listen on Apple Podcasts, Spotify, Stitcher, iHeartRadio, or wherever you get your podcasts.

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LINKS FROM EPISODE:
Tailwind (app recommended for Pinterest content creation, publishing, and analytics): https://www.tailwindapp.com/

MORE WITH SHANNON MARIE:
YouTube: https://www.youtube.com/MakeupByShannonMarie
TikTok: https://www.tiktok.com/@makeupbyshannonmarie
Instagram: https://www.instagram.com/MakeupByShannonMarie/
IMDb: https://www.imdb.com/name/nm6602602/
Portfolio: https://www.makeupbyshannonmarie.com/

TIMECODE NOTES:
02:40 Setting new goals
05:10 Imposter syndrome
13:10 Benefits of Pinterest
17:05 Benefits of e-mail 
24:22 Setting boundaries
26:55 Optimizing YouTube content for Pinterest
33:48 Getting out of a social media slump
38:38 Simplifying production & batching content